As the art market enters 2026, it is characterized by cautious optimism. While collectors remain active, their purchasing habits have shifted. The market correction is prompting a reassessment of mid-career and historically overlooked artists whose prices had lagged behind the ultra-contemporary hype.

The art market is currently undergoing a significant structural shift, marked by the emergence of a new generation of collectors whose tastes, perspectives, and expectations do not necessarily align with those of previous generations. The recently released Art Basel and UBS Survey of Global Collecting 2025, edited by cultural economist Dr. Clare McAndrew and presented yesterday in Paris, focuses on younger collectors (Millennials and Gen Z) as well as female collectors, provi